Before & After: Redesigning an Outdated Business Website

An outdated website acts as a bottleneck on your entire sales funnel. Even if your sales team is exceptional and your product is industry-leading, a poorly designed, sluggish website undermines buyer trust before your team ever gets a chance to present.

In this case study, we walk through the step-by-step transformation of a B2B commercial service business website—moving from a cluttered, 2017-era site to a high-speed, modern web application.

type="comparison"

title="Infrastructure & UX Architectural Shift"

items={{

before: {

title: "Legacy Site (Before Redesign)",

points: [

"Monolithic PHP server with 24 outdated plugins",

"Non-responsive layout breaking on mobile screens",

"Generic stock photos with confusing call-to-actions",

"Average page load time: 6.8 seconds"

]

},

after: {

title: "Modern Engineered Site (After Redesign)",

points: [

"Next.js static pre-rendering with Edge CDN delivery",

"Custom TypeScript UI components with zero plugin dependencies",

"Tailored conversion paths & instant quote calculators",

"Average page load time: 0.7 seconds"

]

}

}}

caption="Shifting from legacy plugin bloat to modern static edge-rendered application architecture"

/>

Key Changes Implemented During the Redesign

1. **Brand Modernization & Visual Identity**: Replaced outdated typography and stock images with clean modern styling, real team photography, and clear service messaging.

2. **Streamlined Lead Capture Funnel**: Replaced lengthy 12-field contact forms with a multi-step interactive quote estimator that increased form completion rates by 300%.

3. **Core Web Vitals Optimization**: Rebuilt the site structure using Next.js and Tailwind CSS, eliminating all render-blocking scripts and bloated plugins.

4. **Mobile-First Touch Interactions**: Designed bottom navigation drawers and quick-call triggers specifically tailored for mobile visitors.

// Modern Multi-Step Interactive Quote Component
export function QuickQuoteStep({ step, onNext }: { step: number; onNext: (data: any) => void }) {
  return (
    <div className="p-6 rounded-2xl bg-card border border-border shadow-xl">
      <div className="flex items-center justify-between mb-4">
        <span className="text-xs font-bold text-accent uppercase tracking-wider">Step {step} of 3</span>
        <div className="h-1.5 w-32 bg-muted rounded-full overflow-hidden">
          <div className="h-full bg-accent transition-all duration-300" style={{ width: `${(step / 3) * 100}%` }} />
        </div>
      </div>
      <h3 className="text-lg font-bold mb-3">Select Your Facility Type</h3>
      {/* Interactive selection options */}
    </div>
  )
}

title="Redesign Transformation Outcomes"

subtitle="Comparing 90-day performance post-launch against the 90 days prior to redesign"

metrics={[

{ label: "Mobile Page Speed Score", before: "28 / 100", after: "98 / 100", improvement: "+70 Points" },

{ label: "Organic Search Impressions", before: "2,400", after: "11,800", improvement: "+391% Lift" },

{ label: "Monthly Qualified Lead Submissions", before: "4 / mo", after: "26 / mo", improvement: "+550% Increase" },

{ label: "Average Time on Site", before: "38s", after: "2m 45s", improvement: "334% Higher" }

]}

/>

clientName="Precision Facilities Management"

industry="Commercial B2B Services"

challenge="Slow 2017 WordPress site was failing mobile visitors and producing zero online lead inquiries."

solution="Engineered a clean Next.js corporate site with interactive booking calculators and localized SEO targeting."

results={[

"Inbound quote requests increased from 4/mo to 26/mo",

"Page load speed dropped from 6.8s to 0.7s",

"Ranked #1 on Google for regional commercial cleaning terms"

]}

/>

title="Is Your Current Website Holding Back Your Business Growth?"

description="Book a complimentary redesign strategy call. We audit your existing website, highlight conversion bottlenecks, and provide a roadmap for modernization."

serviceFocus="optimization"

/>